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  • Ankita Shukla

Which One To Choose: Digital Marketing or Traditional Marketing



Do you consider yourself among those who can’t choose between digital marketing and traditional marketing? If so, then you might find this blog very helpful. Marketing budget is always a key factor while deciding which platform to choose, as we all know that money plays a significant role in making any financial decision. Most of us still believe that spending money on Marketing is an expense but in reality, it is an investment. So, it is also very important to consider ROI (Return on Investment) while investing the money on any platform. Every decision has its pros and cons. So, you need to consider both while making your decision. You need to decide which particular platform (Digital or Traditional) would help you in boosting your business.



We are living in a world where most of the population (leads) prefer electronic media platforms for searches and for the purchases. It gives a feeling of extra comfort and fun to explore the things over social media. We all know how to browse and find the best products at a reasonable price from the nearby stores. This convenience has also increased the competition among companies and if you have to stand out strong, you must utilize your social media presence and put continuous effort in upgrading them. We, Digital and Web, have expertise in boosting your business on every social media platform by creating a unique strategy for your business.

Here, we will not elaborate the basic difference between traditional marketing and digital marketing as we believe and understand that your time is important. We all already know much about traditional marketing because we have been using it since ages. However, digital marketing is new and exciting. By having an impressive and informative website, great graphics, excellent SEO strategy, interesting and appealing contents with selective keywords and user interactive social media accounts, any business can make a very strong impression among customers (Your web page is a face of your brand). The key highlights of using a digital media platform are more reach, more leads, more conversion, and ultimately higher ROI.

I personally believe that every company has to go for SWOT analysis, where they can analyse their strength, and weakness first and analyse their opportunities, and threats after that. It will not only help you to understand your position in the market but will also help to decide what needs to be improved.

Digital and web is a digital marketing agency situated in Noida (U.P.), India. We are committed to help you in walking through this digital path and make you stand stronger among your competitors.

A right decision, at the right time with right resources, can help your business in reaching the limits.


#digitalmarketing #digitalandweb #marketingstrategy 


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