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  • Ankita Shukla

Pace Your Business Growth With The Power Of Digital Media


In today’s competitive world we cannot rely completely on traditional approach of marketing to grow our business. To reach larger segment of target customers, we need to have some unique strategy or else why customers will show their interest in your products or services. To distinguish yourself with your competitors, you need to focus on every aspect of marketing which can ultimately help you in the final conversion and to boost your sales.

Digital marketing is one of the most powerful tool which can help you in REACH and ROI. Again, digital marketing is just a bridge to your final goal but it has many supporting pillars. If your pillars are strong, then your bridge will be more sustainable. These pillars are:


· SEO (Search Engine Optimization)

This is a long term strategy but one of the strongest pillar which ensures that your google ranking will improve, customers will easily find you through organic searches, will increase your brand’s reputation, and will finally drive more traffic. The 2 prime factors which contributes most in successful SEO are, on-page optimization and off-page optimization.


· SEM (Search Engine Marketing)

By running Ad campaigns using AdWords, and with an effective PPC strategy, you can ensure that your products or services will get displayed to the right prospective customers and ultimately will help you increasing sales. The paid search includes: Search Ads, Display Ads, and Shopping Ads.


· SMM (Social Media Marketing)

Leveraging social media’s potential to reach broader consumer segments, to convert your promotions into sales, and to increase your brand awareness is also a skill. The new generation is a Tech. savvy and loves to interact over social media platforms and express their opinion more freely as compare to other platform. Any company, whether B2B or B2C, needs to select the right platform and right strategy so as to pitch their marketing campaigns to the potential consumers. The best platforms which can be utilised by the companies are Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Some companies even exploring the power of TikTok also to spread the brand awareness among viewers.

· E-mail Marketing

It’s one of the best approach to reach the bulk audience at a time. A company can reach the new target segment and at the same time can also keep the regular customers into the loyalty loop by giving some promotional offers or by educating more about your brand. It shows a personal touch, and personal care when a company wishes their customers on some special occasions like birthday or anniversary via e-mail and provide a discount or promotional offer.


· Content Marketing

Search engine and people both love unique, creative, and interactive content. Selecting the right keyword and then drafting the thoughts or information in creative manner so that readers enjoy it and get educated is also the best way to increase the brand awareness. Using right keywords in a great content not only improves the quality of your blog but also helps in improving your website’s google rank.


We, Digital and Web, Marketing Agency, www.digitalandweb.com, believes in creating a unique strategy for every business by analysing their business objectives, mission, and goals. We plan, we implement, we execute, and we ensures that every client excels and have the competitive advantage over others. We help in increasing brand awareness, improving brand credibility, greater engagement, boosting conversions, driving more sales, low-cost marketing, gaining genuine audience base, raising customer loyalty, measuring analytics, and ultimately ensuring higher revenue.


#digitalmarketing #SEO #contentwriting #emailmarketing #marketingagency #socialmediamarketing


www.digitalandweb.com


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